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Africa Tourism Leadership Awards

About the awards
The inaugural Africa Tourism Leadership Awards aims at recognizing game-changing individuals and/or groups’ initiatives being pursued across the sector, such as those leading to progressive policy-making and business practices, thought leadership, innovation, sustainable investments and public-private-community partnership, to name just a few, which are making waves across the African tourism sector.

This is the first-ever Pan-African travel and tourism awards that seeks to recognize innovation, excellence and change-making pioneered by Africans, for Africa and in Africa. The award night is an ultimate networking event. Particular attention and recognition will be given to nominees who can prove commitment to leadership through sustainability in tourism policy and practices.

Awards Categories

Award Category 



Leading in Progressive Policies’ Award



A country, head of state, minister or government organization/team who has shown progressive and excellence in policy-making for sustainable tourism growth and development in their destination.


Outstanding Entrepreneurship Award

An entrepreneur (or a small group of entrepreneurs) who has shown excellence in entrepreneurship in Africa’s travel, tourism, hospitality and/or aviation industry.


Women in Leadership Award

The most inspiring and influential leading woman who has and continue to make and outstanding contribution to changing the course of tourism development in Africa.


Most Innovative Business Tourism  Destination Award

Most Innovative and Sustainable Business Tourism and MICE Destination in Africa based on destination rating, number of classified hotels, value for money, value chain development, number of visitors vs socio-economic benefits to the destination and/or green credentials.


Outstanding Accommodation Facility  / Group Award

Accommodation facility with best world class facilities, quality standards, service excellence provided to guests and sustainable practices (i.e. green credentials, decent employment practices, staff development opportunities) in Africa. Small operations are highly encouraged to participate.


Outstanding Tourism Transportation Award

Tourism transport organization providing the highest quality standard of service to travelers and has sustainability environmental credentials.  This includes the most reliable and efficient transportation companies serving all destination in Africa including remote tourism destinations in Africa.

Outstanding Africa Tourism Media Award

The most influential media contribution to changing the image of Africa.



Sustainability Award


Destination, business, third sector organization or policy that has made an outstanding contribution to conservation/ environmental protection and community development.



Destination Africa – Lifetime Award”


This will be offered to an individual who has made exceptional lifetime contribution in creating positive change in relation to “Destination Africa” beyond the African continent.

Criteria for nomination

The experts making up the nomination committee will nominate three (3) nominees for each category on the basis of nomination received based on the following attributes:

  • nominees must be a stakeholder in Africa’s travel, tourism, hospitality and aviation industries – including public, private, third sector stakeholders, individuals or group of individuals, destinations, communities and other stakeholders operating in Africa.
  • nominees must be doing something outstanding and innovative with measurable results.
  • nominees must be involved in an outstanding project or initiative and demonstrate consistent achievements over a period of a minimum of 2 years.
  • nominees must be able to demonstrate the sustainability of their operation in terms of the economic as well as environment and social impact (e.g. environmentally sensitive, ethical in their operations, inclusive in their workforce engagement).
  • nominees must demonstrate some level innovation in entrepreneurship and/or technology.
Rules for Nomination Committee

The experts making up the nomination committee, and will nominate three (3) nominees for each category on the basis of nomination received and will based of the following attributes:

  • Only one nominee will receive an award in each category. 
  • Auditing of awards will be done by Grant Thornton, South Africa.
  • nominees must be change-makers (individuals, organizations, countries and destinations) who are enhancing the competitiveness of Africa’s Travel and Tourism industry. 
  • A case for nomination of maximum 500 words indicating FIVE (5) most important reasons organized in bullet points for their nominations must be received by the Co-Chairs  no later than 10 May, 2019.
  • The Nomination Committee will finalize the list of Award’ recipients and this will be audited by Grant Thornton for announcement on 10 August 2019.
  • Nomination tally is however NOT the final consideration in the award as nominations will be considered alongside committee evaluation of the category.
  • The decisions of the committee and auditors will be final.
Rules for Nominees
  • The nominees can self-nominate, or be nominated by others and awards will be adjudicated by the committee. 
  • All nominees will be notified by Africa Tourism Partners about their nomination.
  • Nominations should be supported by a web and all social media links.
  • By accepting nomination, the nominee agrees (he/she, organization, destination or country representative) to attend the ATLF and Awards Ceremony in Durban, South Africa on 30 August, 2019.
Benefits to nominees, finalists and winners

Becoming a finalist means:

  • Free invitation to ATLF Masterclass (in sustainable product development, MICE and Marketing) Awards Dinner and any side events.
  • An opportunity to showcase services, products or destination during the ATLF from 29 to 30 August, 2019.
  • An endorsement by a nomination committee formed by internationally acclaimed experts.
  • The opportunity to present the awardee’s work to world at ATLF, and 12 months outstanding international media and digital marketing exposure at no cost.
  • Winners will be invited to attend 2019 ATLF and Awards.
Important dates
  • Submission of nominees – 06 May, 2019
  • Announcement of Nominees – 10 August
  • Announcement of winners at ATLF Awards Dinner – Friday, 30 August, 2019 in Durban, South Africa. 

Ms Nozipho Dlamini

Email: nozipho@africatourismpartners.com | info@africatourismpartners.com

Tel : +2781 303 7030

Mobile :  +2779 553 9413

Nozipho Dlamini
+27 (0) 79 553 9413
+27 (0) 81 303 7030

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Ms Aretha Bohlela
+27 60 739 5682
+27 81 303 7030
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