Reason 1: We have consistently highlighted the beauty, culture, and attractions of destinations through engaging content that inspires travelers.

Reason 2: We use creative strategies (social media, visuals, campaigns, or journalism) that make tourism experiences appealing and accessible.

Reason 3: We help preserve culture while driving sustainable tourism growth.

Website - Elite Motherland Tours

Reason 1: Destination Branding

Reason 2: Social Media Promotion

Reason 3: Partnership Building

Website - Selfnominating

Reason 1: Heritage Branding.

Reason 2: Heritage Promotion.

Reason 3: Image Building.

Website - Mesfin Getie Wondim

Reason 1: Outstanding.

Reason 2: Able to convince.

Reason 3: Straight forward.

Website - Ugenya Television Network

Reason 1: Proven Media Leadership in African Tourism Storytelling I have consistently used media as a powerful tool to promote African tourism. As a TV producer and journalist with Tanzania Broadcasting Corporation’s Tanzania Safari Channel, I produced impactful tourism content that showcased Tanzania’s wildlife, culture, and attractions. Beyond Tanzania, I have partnered with tourism boards including Namibia, South Africa, Botswana, and Tanzania to produce compelling media campaigns that position Africa as a competitive tourism destination.

Reason 2: Recognized Impact and Influence Across Africa My work has earned both local and international recognition. I was named Best Television Journalist in Tanzania (2023–present), recognized by the U.S. Embassy in Tanzania as one of the top tourism and conservation content creators, and recently honored by the Tanzania Tourist Board as a leading female content creator in the tourism and conservation space. These honors highlight the influence and credibility I have built in driving Africa’s tourism narratives.

Reason 3: Converting Media Influence into Real Tourism Growth Beyond storytelling, I have successfully translated my influence into tangible tourism activities. After participating in the Africa Youth in Tourism Innovation Summit & Challenge 2023, where intra-Africa travel was emphasized, I organized a group trip in 2024 that brought together travelers from across Africa and beyond to explore Namibia. We experienced Swakopmund, Windhoek, Sandwich Harbour, the Namib Desert, and a boat cruise in Walvis Bay. This initiative demonstrates my ability not only to report on tourism but to actively contribute to intra-African travel and tourism growth.

Website - Margareth Geddy

Reason 1: Production of Safari Field Challenge a key reality show to promote professionalism among tour guides.

Reason 2: Promoting national tourism attractions through different sessions like viumbe hai, Safari field challenge, makala ya Utalii during evening news, etc.

Reason 3: Big company with resources to reach more areas as now it is over 8 African countries with new product of Azam Max that goes even beyond African viewers.

Website - Azam Media Limited

Reason 1: Innovative approach

Reason 2: Commitment

Website - Kamil Karrim

Reason 1: Audible

Reason 2: Good presentation

Reason 3: Answering to questions

Website - Pam Golding

Reason 1: Publishing Exceptional Storytelling and Content Depth: Mimiola Olaoluwa Chris. delivers compelling, insightful stories showcasing Africa’s diverse tourism attractions, cultures, and experiences, captivating global audiences through reportersatlarge.com.

Reason 2: Impactful Promotion of African Destinations: Mimiola Olaoluwa Chris. through innovative digital marketing, effectively highlights lesser-known gems and major attractions alike, driving interest and visitation to African countries, through his news website.

Reason 3: Influential Coverage and Thought Leadership: Mimiola Olaoluwa Chris platform, Reporter At Large News, provides authoritative analysis on Africa tourism trends, sustainability, and industry developments, positioning itself as a respected voice in the Tourism sector.

Website - Chrisolam Communications Inc

Reason 1: Master Storyteller: Mimiola Olaoluwa Chris. breathes life into Africa's wonders, captivating global audiences with compelling narratives.

Reason 2: Destination Champion: His innovative marketing approach ignites wanderlust, driving tourism to both iconic and undiscovered African treasures.

Reason 3: Thought Leader: Through Reporter At Large News, Chris shapes the conversation, setting the benchmark for insightful analysis on African tourism.

Website - REPORTERS AT LARGE

Reason 1: As a prominent voice through Reporter At Large News, Mimiola Olaoluwa Chris shapes critical conversations on African tourism, establishing benchmarks for incisive analysis and insightful industry discourse.

Reason 2: His innovative marketing strategies ignite wanderlust, effectively driving tourism interest and visitation to both Africa's iconic landmarks and its lesser-known hidden gems.

Reason 3: Mimiola Olaoluwa Chris breathes vibrant life into Africa's breathtaking landscapes and cultural riches through Reporter At Large News, crafting compelling narratives that captivate and resonate with global audiences.

Website - Mimiola Olaoluwa Chris

Reason 1: Mimiola displays a keen passion in promoting the African tourism potentialities global audiences with compelling narratives.

Reason 2: Through his platform Reporter At Large, and others, Mimiola Olaoluwa Chris positively influences the insightful conversation and analysis to chart a way forward for African tourism.

Reason 3: His innovative marketing approach promotes domestic tourism in Nigeria, and less-known and undiscovered African treasures and potentials.

Website - Mimiola Olaoluwa Chris

Reason 1: Ms Kapisa has been covering Tourism stories from the African continent in English and Chinyanja languages and has told stories of how African tourism has the potential to bring countries together not only in in economic aspects but understanding cultural diversities.

Reason 2: Last year Ms Kapisa covered the ATLF in Botswana, and the highlight was that she was able to interview and tell stories from various stakeholders on the African continent.

Reason 3: Channel Africa provides a platform where these stories are told with different perspectives.

Website - Thamo Kapisa

Reason 1: The reason is that you get captivating stories from Mimiola Olaoluwa Chris. And this bring Africa's vibrant cultures and hidden gems to life, engaging them to global audiences.

Reason 2: His driving discovery brings Innovative marketing spotlights both iconic and off-the-beaten-path destinations, fueling interest and travel to Africa.

Reason 3: Through Reporter At Large News, Mimiola Olaoluwa Chris. provides critical insights, setting the standard for informed analysis on African tourism.

Website - Mimiola Olaoluwa/ Reporters At Large

Reason 1: He engages in cross-promotion and Synergy, thereby collaborating with other media outlets, bloggers, and influencers to cross-promote content and reach a wider audience.

Reason 2: Mimiola Olaoluwa Chris supports local initiatives through partnership and promote local tourism organisations and community-based projects, helping to support the growth and development of the African tourism industry.

Reason 3: His website has demonstrated significant growth in traffic, social media engagement, and other relevant metrics over time.

Website - Mimiola Olaoluwa Chris

Reason 1: He focuses on responsible and sustainable tourism by actively promoting responsible and sustainable tourism practices, highlighting eco-lodges, community-based tourism initiatives, and conservation efforts.

Reason 2: His platform has continued to address challenges by covering critical issues related to tourism in Africa, such as environmental impact, community development, and cultural preservation, offering insightful analysis and solutions-oriented reporting. Educates Travelers on how to travel responsibly, providing tips and resources for minimizing their impact and supporting local communities.

Reason 3: Reportersatlarge.com has continued to establish strong partnerships with tourism boards, hotels, tour operators, airlines, and other industry stakeholders across Africa.

Website - Mimiola Olaoluwa Chris

Reason 1: His platform, Reportersatlarge.com identifies and targets its content towards a specific audience (potential tourists, travel agents, industry professionals) and tailors its marketing efforts accordingly.

Reason 2: Reportersatlarge.com has a strong presence on social media platforms, especially Facebook, regularly sharing content, interacting with followers, and running effective marketing campaigns to drive traffic and build brand awareness.

Reason 3: Reportersatlarge.com employs effective SEO strategies to ensure high search engine rankings, maximizing their reach to potential travelers searching for information about African tourism.

Website - Mimiola Olaoluwa Chris

Reason 1: The voice of business events in Africa.

Reason 2: Credibility with 45 years of being in existence.

Reason 3: For being in the forefront of what is happening in the business events sector through long term relationships with the industry associations and leaders in the industry.

Website - Business Events Africa

Reason 1: Outstanding, decades long contribution to the inbound tourism and media industry.

Reason 2: Exceptional mentoring and training of specialised tourism journalists.

Reason 3: Steadfast commitment and passionate support to the entirety of the inbound tourism value chain.

Website - Adele Mackenzie/Tourism Update

Reason 1: A multi-talented media entrepreneur, Phillip Modise is the driving force behind Weniglam Travel Magazine, where he provides visionary leadership and strategic oversight across all facets of the publication—from editorial planning to business development. As Co-Founder, he plays a pivotal role in stakeholder engagement, partnership cultivation, and the creation of innovative media products that serve both the tourism industry and the modern traveller. With a strong background in tourism entrepreneurship and a deep understanding of rural-rooted tourism, Phillip ensures that Weniglam Travel Magazine remains sustainable, forward-thinking, and proudly African.

Reason 2: Through his work with Weniglam Travel Magazine, Phillip has consistently amplified the often-overlooked stories of rural Africa, giving a voice to grassroots communities whose traditions and heritage lie at the heart of the continent’s tourism narrative. He has also dedicated his media platforms to advocating for eco-friendly travel and wildlife conservation, spotlighting initiatives that safeguard Africa’s natural treasures while fostering responsible tourism.

Reason 3: With a background in Software Engineering with Multimedia from Limkokwing University, Phillip has combined his technical knowledge with creative direction to establish one of Southern Africa’s leading hybrid travel publications. His expertise in travel content creation, corporate photography, print advertising, and tourism storytelling has made him a respected voice in both media and tourism circles. Phillip’s impact extends beyond publishing, as shown through his professional milestones and recognitions. He has been a Forbes Under 30 Delegate in Botswana, participated in the Dreams Alive Film and Content Creation Programme sponsored by the U.S. Embassy in Botswana, and is an alumnus of the Tourism Business Coaching and Mentorship Programme. These achievements reflect his commitment to professional growth, mentorship, and industry leadership. In addition to his leadership role, he contributes as a passionate photojournalist, capturing Africa’s landscapes and wildlife with stunning precision, adding rich visual depth to the stories that shape the continent’s tourism identity.

Website - Phillilp Modise / Weniglam Travel Magazine

Reason 1: After covid our founder who works 16 years in Sal island tourism mostly Europeans decide to bring them all to Africa, with a vision, an image and a sound, with genuine joy and sensitivity nature love.

Website - Cabo Verde Specialist

Reason 1: Founded in 2019 by Phillip Modise and Oshalle Monyatse, who grew up in Botswana’s Ghanzi District near the Central Kalahari Game Reserve, Weniglam Travel was born from a recognition that rural voices were often unheard in mainstream media. The magazine tells the stories of communities, artisans, and local entrepreneurs, celebrating Africa’s diverse cultures, lived experiences, and aspirations while promoting authentic tourism narratives. Weniglam Travel is a hybrid publication catering to both travellers and the travel trade, covering luxury, business, and safari travel across East and Southern Africa. The magazine inspires cultural immersion through eco-friendly experiences and equips tourism businesses with insights into Africa’s evolving tourism landscape. Weniglam Travel is more than a magazine — it is a celebration of Africa and its people. “Weni” is a warm, personal term from the Sekgalagadi language meaning “You,” while “Glam” reflects bold African self-expression. Together, WeniGlam honours you, the African, your culture, and your story.

Reason 2: The magazine consistently highlights sustainable / eco-friendly travel initiatives, responsible safari experiences, and wildlife conservation projects across Africa, inspiring readers and industry stakeholders to engage in tourism that safeguards the continent’s natural heritage. As proud members of the African Travel & Tourism Association (ATTA), Weniglam Travel is committed to sustainably-minded tourism, community empowerment, and advancing Africa’s tourism industry responsibly and creatively.

Reason 3: Weniglam Travel has served as a media partner for numerous tourism trade shows such as World Travel Market Africa, Swahili International Tourism Expo, Botswana Travel and Tourism Expo, Africa Tourism Leadership Forum & Awards (ATLF), Africa Youth in Tourism Summit, Tourism Investment Forum Africa and more, connecting businesses, showcasing emerging destinations, and promoting innovation within Africa’s tourism sector.

Website - Weniglam Travel Magazine

Reason 1: I believe I deserve to win the award as I am a seasoned Reporter with many years of experience being a generalist Reporter but with one of my passions deeply rooted in Tourism Journalism I have covered many Tourism events held at Sun City over many years. Since joining Channel Africa last year I have continued the journey of promoting tourism and showing the community its importance and how it contributes to the economies of the countries. Stories covered for two years include covering Mice events twice, travelling to Botswana for the Africa Tourism Leadership Forum Awards and the recent glamping expo held in Johannesburg. My passion for Tourism Journalism including choosing tourism stories out of hundreds sent to us and setting aside time to attend the events. I also do interviews on various calendar days like World Tourism Day and if there are topical or emerging issues in Tourism I always ensure that I cover them through live or Pre recorded interviews.

Reason 2: Training and capacity building in the tourist sector have been important contributions made by the Africa tourist Association. To improve the abilities and professionalism of tourism industry experts across the continent, they have arranged conferences, seminars, and training programs. By making investments in human resource development, the association has helped to raise the standard of tourism experiences and services, enhancing Africa's image as a warm and welcoming travel destination.

Reason 3: I believe myself through my radio station is befitting of the award as I have given the tourism sector a voice. Being true to the mandate of my organisation of educating, informing and entertaining society. For instance in Botswana I engaged various facets of tourism from gastronomy tourism to blue economy and many others. I am passionate in Tourism and this is evident in the events I have covered which I am willing to make available.

Website - Channel Africa

Reason 1: MIMIOLA IS PASSIONATE ABOUT THE PROMOTION OF NIGERIAN TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES? WHILE HE ALSO INVEST INVEST HIS EXPERTISE TO PROMOTING AFRICAN TOURISM.

Reason 2: HE IS A VETERAN TOURISM, TRAVEL AND HOSPITALITY WRITER, EDITOR AND AFFICIONADO, HAVING BEEN WRITING SINCE 2002.

Reason 3: HE HAS ALSO DEDICATED A GOOD PART OF HIS PLATFORMS, INCLUDING REPORTERS AT LARGE, TO AFRICAN TOURISM PROMOTION.

Website - Mimiola Olaoluwa Chris

Reason 1: Obinna Emelike has show competence and high level of professionalism in his coverage of the travel and tourism sector for over 13 years.

Reason 2: Through his media work, with focus more on the African travel and tourism industry, he has promoted and impacted many destinations, brands and individuals.

Reason 3: He has also been recognised with some awards including the CNN/MultiChoice Awards in 2014.

Website - Obinna Emelike