Day 2 - Wednesday, 28 August 2019
AFRICA TRAVEL AND TOURISM CEOS & EXECUTIVES FORUM AND MASTER CLASS
07h30 – 08h30
REGISTRATION
SESSION I – CEOS & EXECUTIVES’ FORUM
08h30 – 08H40
WELCOME AND OPENING REMARKS
SPEECH
08h45 – 09H00
UNLOCKING THE VALUE OF AFRICA’S BUSINESS AND MICE TOURISM ASSETS TO DIVERSIFY AFRICAN ECONOMIES – LESSONS FROM RWANDA
INSIGHTFUL PRESENTATION
09h05 – 10h15
ADOPTING PRACTICAL STRATEGIES TO MAINSTREAM MEETINGS, INCENTIVES, CONFERENCES AND EXHIBITIONS (MICE)/EVENTS TOURISM THROUGH COLLABORATION
INTERACTIVE PANEL DISCUSSION
10h15 – 10h45
REFRESHMENT BREAK & BUSINESS CARD EXCHANGE SESSION
SESSION II – AFRICA BUSINESS & MICE TOURISM MASTER CLASS
10h55 – 12h00
OPTIMIZING INTERNATIONAL EXHIBITIONS AS A STRATEGIC PILLAR OF THE? NATIONAL TOURISM SECTOR
GLOBAL BEST PRACTICE CASE STUDY
12h05 – 13h00
BOASTING TRAVEL MANAGEMENT COMPANIES’ REVENUES THROUGH AFRICA’S BUSINESS & MICE TOURISM SECTOR
INSIGHTFUL AND INTERACTIVE PRESENTATION
13h00-14h00
NETWORKING LUNCH AND PARTNERS’ PRODUCTS SHOWCASE
14h05 -15h00
AN EFFECTIVE APPROACH TO PREPARING WINNABLE MEGA EVENT BID PROPOSALS – LESSONS FROM SOUTH AFRICA
INSIGHTFUL AND INTERACTIVE PRESENTATION
15h05 – 16h00
THE CONFERENCE INDUSTRY – AN ESTABLISHED OPPORTUNITY FOR MAINSTREAMING AFRICAN YOUTH ENTREPRENEURS’ INTO THE BUSINESS TOURISM INDUSTRY
INSIGHTFUL PRESENTATION
16h05 -17h00
A STRATEGIC APPROACH TO MANAGING INTERNATIONAL CONFERENCE CENTRES & VENUES – FROM CONCEPTUALIZATION TO BUSINESS DEVELOPMENT
GLOBAL BEST PRACTICE CASE STUDY
