Tourism and Hospitality sector specialist, Darryl Erasmus, was appointed in September 2015 as Chief Quality Assurance Officer for South African Tourism. Darryl who exhibits a profound understanding of customer and guest experience, customer engagement, loyalty and partnerships is responsible for executive oversight of the Tourism Grading Council, Brand Experience, Visitor Experience and Global Trade functions for South African Tourism.
Darryl, holds a Bachelor of Commerce Degree majoring in Marketing and Business Strategies and completed the Global Executive Development Programme with the Gordon Institute of Business Science (GIBS) in 2016. He has considerable commercial experience in sales, marketing and communications in the B2B hospitality and tourism, technology and financial services environment with emphasis on channel and distribution management.
He is well known to the sector after spending a number of years in a myriad of operational, sales and marketing roles with large international hospitality brands. He has also led marketing and corporate communications efforts across Africa for the Travel Commerce Platform, Travelport.
His role as Chief Quality Assurance Officer for South African Tourism is focused on continuously improving quality standards by supporting and empowering the thousands of graded establishments across the country, ensuring destination South Africa is positioned as a diverse, authentic and quality destination through all South African Tourism’s experiential marketing efforts and using private and public sector partnerships with valued industry stakeholders, to improve overall visitor experience to South Africa as a support of the of overarching South African Tourism strategies.
Darryl is also a recipient of CEO Global Award – Titans: Building Nations Awards in a number of regions. Country Winner (South Africa), Regional Winner (SADC) and Continental Winner (Africa) in the Government: Employed Official Sector in 2018.