Iwona Fluda is the Founder of Creative Switzerland https://creativeswitzerland.com/ and an independent marketing consultant with an academic background in Applied Human Geography: Tourism Development and Destination Management, and German Language. She wrote her master thesis on Creative Tourism in German-speaking countries and defended it in 2014 at the University of Trier, Germany. Her broad interests in both social and natural sciences, and entrepreneurship have helped her to see the world from multidisciplinary perspectives.
She truly believes that creativity and creative tourism are the next megatrends in the travel industry that needs to be urgently reimagined due to Covid-19. https://www.forbes.at/artikel/re-imagining-the-way-we-travel.html. Her guiding mantra on her mission to bring more creativity to the world is “Creativity is everything”.