Jacinta is a passionate tourism executive in Kenya’s tourism industry. She is currently the Director of Marketing at the Kenya Tourism Board (KTB) charged with the responsibility of leading Kenya’s global tourism marketing strategy. With over 15 years’ experience in Destination Management. Jacinta has overseen implementation of tourism projects in all the source markets having been a Regional Manager for America, Europe and Emerging Markets since four years ago, when KTB first ventured in the West and East African markets. She manages a team of product developers and marketers both in Kenya and in the 12 offices globally that KTB has.
During this period Jacinta has been instrumental in achieving recognition of KTB as Africa’s Best Tourism Board 6 years consecutively by the World Travel Awards. Jacinta’s warm and charismatic demeanor and well known passion for her work earned her a steady rise to the top of the tourism board and is a familiar face in most global events where Kenya tourism is represented. Within the East African region, Jacinta’s contribution has been under the Joint Tourism Marketing Committee that managed the launch of a single destination brand, developed and implemented the joint strategy and also supported the Rwanda and Uganda tourism board chiefs in formulating their tourism strategies as well as support for the Development of Sustainable Tourism Model in Ethiopia through a DFiD project in 2013.
In her private time, Jacinta supports a project in Masai Mara region that integrates communities and sustainable tourism while advocating for girl’s education as a Trustee at Tepesua Community Based Organization. She has also been working as a UNESCO volunteer to assist them identify promotable Heritage tourism sites along Africa’s coastline for a joint programme they run with SeaBourne Cruise. Her passion for cultural tourism and sustainable development has seen her participate in various international conferences and forums as speaker, presenter and mentor as well as guest university lecturer in Kenya, Ethiopia and the UK.