Joins WTTC as Regional Director for Africa Jillian Blackbeard has been appointed Regional Director for Africa at the World Travel & Tourism Council (WTTC). Jillian joins WTTC from Botswana, where she has lived for the past nine years and worked as the Executive Director for Marketing at Botswana Tourism Organisation and prior to that as the Botswana Marketing Manager for Peermont Hotels. Although she spent 15 years in Europe (Italy, The Netherlands, UK, Denmark), Jillian’s family come from 8 generations of Africans. She is passionate about the region, and how tourism can proactively change the continental narrative into a positive story, taking part in working groups that tackle Illegal Wildlife Trade, Women and Youth Poverty and Inequitable Distribution of Wealth.
Under the marketing banner of Botswana Tourism she led a team that developed and promoted diversity in the tourism product whilst fostering a sustainable model for tourism that centred around biodiversity, community and national interest. A passionate conservationist, Jillian manages the National Endangered Wildlife Trust and has been involved in multiple think tanks and initiatives that look to proactively protect natural biodiversity and the communities that live with wildlife.