Naledi K. Khabo is a corporate strategy leader with over 20 years experience within Operations, Marketing & Technology. Having developed and implemented countless of global innovative multimedia brand initiatives, she possesses a rare combination of exceptional business and technology acumen and the ability to translate complex technical concepts for practical business applications.
She currently serves as CEO of the Africa Tourism Association (ATA), a global trade association promoting travel and tourism to Africa and strengthening intra-Africa partnerships. ATA serves both the public and private sectors of the international travel and tourism industry. During her tenure at ATA, Naledi has led the organization through significant operational change including a complete re-branding of the organization and launching several new digital platforms to serve the hospitality and tourism industry, including ‘thexchange.africa’ which was recently launched in response to the impact of the coronavirus (COVID-19) pandemic on the hospitality, tourism, and meetings industry.