0 Days till Next Big Event 24 Nov - 27 Nov 2021 | Kigali, Rwanda. | +27 81 303 7030 | info@tourismleadershipforum.africa

Natalia Bayona

Senior Expert on Innovation and Digital Transformation (UNWTO)

Natalia Bayona is the leader of the Innovation and Digital Transformation Strategy of the World Tourism Organization (UNWTO), an agency of the United Nations specializing in the promotion of responsible, sustainable and accessible tourism worldwide.

Natalia Bayona is a professional in Government and International Relations from the Universidad Externado de Colombia and holds an Executive MBA from IE Business School. She is part of the World Economic Forum network as a European Digital Leader.

In 2017, she served as the Vice President of International Development for the Spain Startup – South Summit. Natalia organized the first South Summit Pacific Alliance, connecting the main stakeholders of the entrepreneurship ecosystem of Colombia, Chile, Mexico and Peru. With tenure in ProColombia for ten years, she has lived in six countries where she has developed strategies that boost export, foreign investment and tourism for Colombia. She began in 2006 as part of the team that created the first international tourism campaign for Colombia: The campaign “Colombia, el riesgo es que te quieras quedar” sought to change the image of the country abroad. The successful execution of the campaign in more than 15 countries was made possible thanks to her work.

SOUTH AFRICA –Johannesburg
Dimpho Mashabela
- Media Contact
Mobile : +27 81 303 7030
Landline : +27 (0) 11 318 1741
Email :
ATP Partnerships Johannesburg
Rejoice Chishamba
- Projects Co-ordinator
Mobile : +27 81 303 7030
Landline : +27 11 318 1741
Email :
Rwanda Convention Bureau
Yves Gahonzire
- Business Development Manager
Mobile : +250 788 357 850
Landline : +250 788 357 850
Email : yves.gahonzire@rcb.rw
Web : www.rcb.rw
Ikaze PCO, Events Organiser -Rwanda
Ms Nshuti Bunyenyezi
-Events Manager
Mobile : +250 788 254 476
Landline : +250 788 770 820
Email : nshuti@ikazepco.com
Web : www.ikazepco.com