Susina Jooste is a Director at The Private Hotel School Pty (Ltd), since 2008. She holds a Master’s degree in Education, with research title: A Curriculum Framework for Continuous Professional Development in Hospitality and Culinary Arts. Susina is mainly involved in the academic and business development of the company.
Whereas the majority of public higher educational institutions in South Africa have abandoned programmes in hospitality and tourism management, thus eliminating tuition opportunities in this field of studies, Susina was instrumental in the development, registration and accreditation of five higher education programmes that are currently being offered by The Private Hotel School. Her main focus over the past 10 years was to address the lack of higher education opportunities in the study fields of hospitality, tourism and events management. Susina currently serves on the Accreditation Committee for the Council on Higher Education (CHE).
During 2017, the majority shares in The Private Hotel School (TPHS) was acquired by the AdvTEch group and TPHS is now also included as a brand of the Independent Institute of Education (IIE). TPHS is also a partner school of the American Hospitality Academy – International Hotel Management Schools (AHA-IHMS). Susina is involved internationally as a board member of the American Hospitality Academy and has contributed to the development of the curriculum for AHA-IHMS.
Susina pioneered the implementation of the school subject ‘Hospitality Studies’ and was the chief examiner for 5 years in the Northern Cape Province. She has consulted the Western Cape Education Department and individual schools on the implementation and management of Hospitality Studies.
Since 1998 Susina has been co-ordinating annual workshops for educators and students in Hospitality and Consumer Studies from all provinces of South Africa and in Namibia. She co-ordinated various educational tours, both local and international (Switzerland, France, Italy and Argentina) for student and adult groups.
She has over 35 years educational experience and an enthusiasm to inspire others to grow as professionals and individuals. She has a unique talent of reaching people and of enriching lives. Her commitment to service excellence, consistency of quality, good leadership, managerial abilities and an uncomplicated style are her hallmarks. Motivation and energy are in no short supply with Susina. Taking on challenging projects and delivering without losing sight of the set goals are part of her performance.