Botswana had excitedly expressed its readiness to host the 6th Africa Tourism Leadership Forum & Awards 2023 that was held at the Gaborone International Convention Centre, Grand Palm in the beautiful city of Gaborone from 04 – 06 October 2023. The 6th annual ATLF was set to host over 500 physical delegates, including the media and hosted buyers from around the globe.
The launch of the inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries was preceded by the Africa Travel and Tourism Business Exchange, Business-to-Business Session, Exhibition and Masterclasses as part of this year’s training and capacity-building programme which took place on Tuesday, 3 October 2023. These focused on Tourism Entrepreneurship, Women Entrepreneurship and Franchising in travel, tourism and hospitality.
Themed, “Shifting demand dynamics to shape the future of intra-Africa Travel”, the 2023 ATLF & Awards presented distinct networking avenues, business opportunities and learning programmes relating to intra-Africa travel, franchising, creative industries and culture, tourism investment, MICE (Meetings, Incentives, Conferences and Events), digitalization and more led by renowned global experts, Ministers, CEOs, Business Executives, Policy-Makers, Entrepreneurs, Academics, Researchers, Practitioners and DMCs.
The ATLF & Awards 2023 also featured Destination Showcase & Presentations from all participating Africa Member states as a way of promoting destinations to a wide spectrum of global participants.
These sessions offered an opportunity for marketing, sales, business development and networking in professional and personalised settings for suppliers (accommodation, travel trade and service providers) to DO BUSINESS with travel trade (DMCs, tour operators, travel agents, online travel agents (OTAs) in a structured and business environment.
The Business Exchange programme was augmented by speed marketing, desktop exhibitions destination showcases. These were uniquely designed to promote intra-Africa travel, African tourism destinations, accommodation facilities, attractions and experiences. Adding to these are cocktails and networking platforms that can be used by participants to maximize engagement and relationship-building as part of the destination showcase.
The emergence of creative tourism reflected the growing integration between tourism and different placemaking strategies, including the promotion of the creative industries.
The forum highlighted and harnessed the emerging trade opportunities in intra-Africa travel and tourism investments sectors
Read More:
Travel Daily News: https://www.traveldailynews.com/meetings-events/afcfta-partners-with-africa-tourism-partners-to-launch-the-forum-on-tourism-creatives-and-cultural-industries/
Reporters At Large: https://www.reportersatlarge.com/2023/08/18/afcfta-partners-africa-tourism-partners-to-launch-forum-on-tourism-creatives-and-cultural-industries-at-atlf-2023-in-
Business Day: https://businessday.ng/life-arts/article/forum-on-tourism-creatives-cultural-industries-to-launch-at-atlf-2023-in-
Reporters At Large: https://www.reportersatlarge.com/2023/08/25/intra-africa-travel-tourism-business-exchange-to-run-as-part-of-6th-africa-tourism-leadership-forum-awards/
Tourism Update: https://www.tourismupdate.co.za/article/bots-targets-mice-growth
Reporters At Large: https://www.reportersatlarge.com/2023/09/01/atlf-2023-to-deliver-bespoke-women-tourism-entrepreneurship-masterclass/
Travel Scope: https://travelscopengr.com/afcfta-in-association-with-africa-tourism-partners-to-launch-the-forum-on-tourism/
ATC News: https://atcnews.org/atlf2023-to-launch-dedicated-women-in-tourism-entrepreneurship-masterclass/
Voyages Afriq: https://voyagesafriq.com/2023/09/04/atlf-2023-bespoke-women-tourism-entrepreneurship-masterclass/
Travel Scope: https://travelscopengr.com/nominees-of-the-africa-tourism-leadership-awards-2023-announced/
Reporters At Large: https://www.reportersatlarge.com/2023/09/07/nominees-of-the-africa-tourism-leadership-awards-2023-announced/
Travel Daily News: https://www.traveldailynews.com/meetings-events/nominees-of-the-africa-tourism-leadership-awards-2023-announced/
Travel Daily News: https://www.traveldailynews.com/meetings-events/afcfta-partners-with-africa-tourism-partners-to-launch-the-forum-on-tourism-creatives-and-cultural-industries/
Reporters At Large: https://www.reportersatlarge.com/2023/09/15/more-global-travel-and-tourism-thought-leaders-join-atlf-2023/
Gallivant Africa: https://gallivant.africa/2023/09/15/global-travel-and-tourism-thought-leaders-join-atlf-2023-with-inaugural-afcfta-forum-speaker-line-up/
Travel Scope: https://travelscopengr.com/more-global-travel-and-tourism-thought-leaders-join-atlf-2023/
Travel Daily News: https://www.traveldailynews.com/meetings-events/more-global-travel-and-tourism-thought-leaders-join-atlf-2023/
Reporters At Large: https://www.reportersatlarge.com/2023/09/20/sadc-to-join-afcfta-unwto-other-global-institutions-at-atlf-2023/
Travelscope: https://travelscopengr.com/sadc-to-join-afcfta-unwto-and-other-global-institutions-at-atlf-2023/
Reporters At Large: https://www.reportersatlarge.com/2023/09/29/africa-tourism-partners-unisa-millat-investments-to-deliver-transformational-entrepreneurship-masterclasses-at-atlf-2023/
Reporters At Large: https://www.reportersatlarge.com/2023/09/30/meet-some-the-thought-leaders-speaking-at-the-2023-atlf/
Gallivant Africa: https://gallivant.africa/2023/09/29/africa-tourism-partners-unisa-and-millat-investments-to-deliver-transformational-entrepreneurship-masterclass-at-atlf-2023/
