Home - Africa Tourism Leadership Forum

Africa Tourism Leadership Forum (ATLF) is a Pan-African dialogue platform. It brings together key stakeholders of Africa’s travel, tourism, hospitality and aviation sectors to network, share insights, and devise strategies for intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of “Destination Africa’’.

It is also the only Forum of its kind in Africa that highlights tourism as a major economic pillar to diversify African economies. The Forum in convened by Africa Tourism Partners and BDO South Africa.

about AfCFTA

The inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries in collaboration with Africa Tourism Partners, is a pivotal event aligning with the AfCFTA Protocol on Trade in Services. This platform celebrates dynamic sectors, addresses challenges, and advances Africa’s economic competitiveness through sustainable tourism and cultural development. Simultaneously hosted with the Africa Tourism Leadership Forum and Awards 2023, this forum ignites intra-African trade and empowerment, reinforcing a unified vision for a culturally enriched Africa.

the Theme

Igniting Intra-Africa tourism through inclusive intra-Africa trade, partnerships and Investments

Who
Will
Attend?

Countries

Delegates

Days

Africa Tourism Leadership Awards

Overview

These awards recognize innovation pioneered by Africans, in Africa, for Africa. It is the first ever Pan-African travel and tourism awards that seek to recognize innovation, excellence and change-making, pioneered by Africans, for Africans, in Africa.

Sustainability: conservation of bio-diversity, heritage and community based tourism & quality assurance

Intra-Africa mice/business events sector: investments, business development & revenue mix

Driving economic inclusivity: women, youth, SMME’s & universal access, business support and continuity

Brand Africa marketing CEO’s session - Intra-Africa tourism marketing, advocacy, value partnerships & Pan-African marketing agency drive

AfCFTA: future proofing intra-Africa travel, tourism and hospitality trade opportunities – ministerial & policy makers round table

Intra-Africa tourism infrastructure investment forum/dialogue: funding solutions (accommodationm, airports & , trade in services), regulatory framework, trends opportunities & thought leadership

Intra-Africa market access: connectivity, mobility & travel facilitation to accelerate recovery

Accelerating pan-African travel technology: innovation, digitalization, paradigm shift & investments

People – Developmental

Women & Youth empowerment – Provide access to decent employment and viable small enterprise support and opportunities.
Education – Strengthening the quality of travel and tourism education through capacity building, skills development and mentorship for all.
Leadership development – Provide access to mentorship, coaching and Thought Leadership Development
Social cohesion & peer-to-peer learning.

Planet – Advocacy and training for Sustainability

Conservation & Preservation of Arts, Culture & Heritage.
Leverage innovative initiatives to drive tourism growth in targeted local community/ies in the destination

Profit – Socio-economic

Keeping tourism spend in the destination for job creation and financial inclusion.
Providing brand exposure and targeted market access for partners and delegates to grow and expand their business
Provide relevant strategic insights for sustainable tourism investment.