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About ATLF
Africa Tourism Leadership Forum (ATLF) is a Pan-African dialogue platform. It brings together key stakeholders of Africa’s travel, tourism, hospitality and aviation sectors to network, share insights, and devise strategies for intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of “Destination Africa’’.
It is also the only Forum of its kind in Africa that highlights tourism as a major economic pillar to diversify African economies. The Forum in convened by Africa Tourism Partners and BDO South Africa.
ATLF & Awards 2020
July 2020 ATFL and Awards will be held at the Kigali Convention Centre, Kigali, Rwanda. Over 500 industry leaders from African countries and the rest of the world are expected to attend. Among the focus areas identified for deliberations are Thought Leadership, travel technology and innovation; transformation of intra-Africa travel; destination marketing and showcases; MICE/business events strategies, African aviation routes and airlift; modernization of visa policies, rural tourism development, start-ups, youth in tourism; tourism investment funding and Brand Africa
ATLF & Awards 2018 & 2019
2018 and 2019 ATLF and Awards were hosted by the Government of Ghana, in Accra and KwaZulu Natal Provincial Government in Durban respectively. The keynote address for 2019 was delivered by the UNWTO General Secretary, Amb. Zurab Pololikashvili.
Theme
Harnessing intra-Africa travel for innovative recovery in Africa’s travel and tourism sector.
Agenda Items
Ministerial and Business Leadership Dialogue on Intra-Africa Travel
Thought and Innovative Leadership in Tourism Development
Diversification of African Economies through Tourism
Enhancing the Positive Narratives about “Brand Africa”
Tourism and Digitalization
Private-Public Community Partnerships in Travel & Tourism
Learning about Sources Viable Hotel Funding Model
Presentation of Tourism Infrastructure Investment Opportunities in Africa
Progressive Policy-Making: Insights, Trends and Impacts
Who Will Attend
The event will host thirty (30) world-renowned global industry experts,
speakers, business leaders, ministers, policy makers, and over three hundred
(300) delegates from over thirty (30) countries.
These Include
Captains of Industry | CEO’s of Airlines and Airports | CEO’s of Aviation Companies | CEO’s of Hotel Groups | CEO’s of NGO’s | CEO’s of Related Public and Private Enterprises | CEO’s of Tourism Authorities | Chief Information Officers | Chief Marketing Officers | Representatives from Academia | Ministers | Policy-Makers | Director Generals | Directors of Tourism | Tourism Departments | Development Agencies | Principal and Permanent Secretaries | Product Development Directors | Developers | Entrepreneurs | Private Enterprises | Representatives of Technology Companies | Financial Institutions | Hotel Investors | Hotel General Managers | Destination Planners | Tour Operators | Airline and Airport Companies | Representatives of Travel Organisations | Foreign Mission Representatives
Why Attend?
Delegates will directly benefit from professional career development opportunities. They will learn how to run effective organizations. The attendance of various National Tourism Ministries and Departments will also be of great benefit. The event will equip the private sector as well as small enterprises with the necessary skills and knowledge to effectively engage government on issues impacting the success of the industry. These include:
KNOWLEDGE SHARING
LEARNING & DEVELOPMENT
NETWORKING & BUSINESS LINKAGES
Africa Tourism Leadership Awards
Overview
These awards recognize innovation pioneered by Africans, in Africa, for Africa. It is the first ever Pan-African travel and tourism awards that seek to recognize innovation, excellence and change-making, pioneered by Africans, for Africans, in Africa.
Strategic Partners
