Venue: Gaborone International Conference Centre, Grand Palm, Gaborone, Botswana

Date: 3rd September - 6th September 2024

Theme: Charting a new path forward for Antra-Africa travel, tourism & investments

Our Theme

Africa Connects


about ATLF

Africa Tourism Leadership Forum (ATLF) is a Pan-African dialogue platform. It brings together key stakeholders of Africa’s travel, tourism, hospitality and aviation sectors to network, share insights, and devise strategies for intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of “Destination Africa’’.

It is also the only Forum of its kind in Africa that highlights tourism as a major economic pillar to diversify African economies. The Forum in convened by Africa Tourism Partners and BDO South Africa.

These awards recognize innovation pioneered by Africans, in Africa, for Africa. It is the first ever Pan-African travel and tourism awards that seek to recognize innovation, excellence and change-making, pioneered by Africans, for Africans, in Africa.  




Charting a new path forward for Intra-Africa Travel, Tourism & Investments

Thematic Areas

Sustainable & Inclusive Tourism

Balancing tourism growth with environmental protection, cultural heritage & community involvement.

Boosting Intra-Africa Travel

Boosting investments and business development within the African MICE and business events sector.

Driving Economic Growth

Empowering women, youth, and small businesses to participate and thrive in the tourism industry.

about AfCFTA

The AfCFTA Forum on Tourism, Creatives, and Cultural Industries in collaboration with Africa Tourism Partners, is a pivotal event aligning with the AfCFTA Protocol on Trade in Services. This platform celebrates dynamic sectors, addresses challenges, and advances Africa’s economic competitiveness through sustainable tourism and cultural development. Simultaneously hosted with the Africa Tourism Leadership Forum and Awards 2023, this forum ignites intra-African trade and empowerment, reinforcing a unified vision for a culturally enriched Africa.

Meet Our Expert Speakers

H.E. Zurab

Secretary General, UN Tourism,

H.E. Wamkele

Secretary General, AfCFTA Secretariat, Ghana

Hon. Dumezweni M. Mthimkhulu

The Minister of Environment and Tourism, Botswana

Hon. Andrew Kofi Egyapa Mercer

Minister Of Tourism, Arts And Culture, Ghana


no registration fees required. full attendance is complimentary

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