African Tourism Leadership Forum Slider Image 1

Inspiring intra-Africa Travel
and Tourism growth

28 - 29 August, 2019

Venue : DURBAN INTERNATIONAL CONVENTION CENTRE

African Tourism Leadership Forum Slider Image 2

Ministerial and Business Leadership
dialogue on Intra-Africa Travel

28 - 29 August, 2019

Venue : DURBAN INTERNATIONAL CONVENTION CENTRE

African Tourism Leadership Forum Innovation Awards Image

Innovation Awards by Africans
for Africans in Africa!

28 - 29 August, 2019

Venue : DURBAN INTERNATIONAL CONVENTION CENTRE

About ATLF

Africa Tourism Leadership Forum (ATLF) is a Pan-African dialogue platform that brings together key stakeholders of Africa’s travel, tourism, hospitality and aviation sectors to network, share insights and devise strategies for intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of “Destination Africa”. ATLF is the first of its kind in Africa and aims to put the spotlight on tourism as a major economic pillar for diversifying African economies.

With the inaugural Africa Travel and Tourism Innovation Awards, ATLF will also highlight and recognize game-changing initiatives being pursued across the sector. These will include progressive policy-making, thought leadership, innovation, sustainable investments and public-private community partnerships that are making waves across Africa’s tourism sector. Africa’s tourism sector now accounts for 1 in 10 jobs in the global workforce. According to WTTC global outlook 2017, the sector is anticipated to support over 380 million jobs, by 2027. For Sub-Saharan Africa, it is a powerful development path for economic diversification, given the abundance of tourism resources, (World Bank, 2014). In spite of these, the sector’s contribution to African economies remains unrecognized. It is against this background that ATLF is being convened to help give the sector the recognition that it deserves.

Theme

“Stimulating intra-Africa travel through thought leadership ”

Programme

Day 1 - Tuesday, 27 August 2019

Full Programme

09h00 – 16h00

SIDE EVENT – YOUTH CONFEX
AFRICA YOUTH IN TRAVEL AND TOURISM FORUM AND CAREER EXPO

Day 2 - Wednesday, 28 August 2019

Full Programme

08h30 – 11h00

SESSION I – AFRICA TRAVEL AND TOURISM CEOS AND EXECUTIVES’ FORUM

11h15 – 17h00

SESSION II – AFRICA BUSINESS AND MICE TOURISM MASTER CLASS

19h00 – 21h00

SESSION III – WELCOME COCKTAIL

Day 3 - Thursday, 29 August 2019

Full Programme

08h30 – 17h00

MAIN CONFERENCE – AFRICA TOURISM LEADERSHIP FORUM

19h00 – 22h00

GALA DINNER – AFRICA TOURISM LEADERSHIP AWARDS

Agenda Items

Ministerial and Business Leadership Dialogue on Intra-Africa Travel

Thought and Innovative Leadership in Tourism Development

Diversification of African Economies through Tourism

Enhancing the Positive Narratives about “Brand Africa”

Tourism and Digitalization

Private-Public Community Partnerships in Travel & Tourism

Learning about Sources Viable Hotel Funding Model

Presentation of Tourism Infrastructure Investment Opportunities in Africa

Progressive Policy-Making: Insights, Trends and Impacts

Who Will Attend

The event will host thirty (30) world-renowned global industry experts,
speakers, business leaders, ministers, policy makers, and over three hundred
(300) delegates from over thirty (30) countries.

Countries

Industry Professionals

Global Industry Experts

These Include

Why Attend?

Delegates will directly benefit from professional career development opportunities. They will learn how to run effective organizations. The attendance of various National Tourism Ministries and Departments will also be of great benefit. The event will equip the private sector as well as small enterprises with the necessary skills and knowledge to effectively engage government on issues impacting the success of the industry. These include:

KNOWLEDGE SHARING
LEARNING & DEVELOPMENT
NETWORKING & BUSINESS LINKAGES

Africa Tourism Leadership Awards

Overview

These awards recognize innovation pioneered by Africans, in Africa, for Africa. It is the first ever Pan-African travel and tourism awards that seek to recognize innovation, excellence and change-making, pioneered by Africans, for Africans, in Africa.