A country, head of state, minister or government organization/team who has shown progressive and excellence in policy-making for sustainable tourism growth and development in their destination.
Most Innovative and Sustainable Business Tourism and MICE Destination in Africa based on destination rating, number of classified hotels, value for money, value chain development, number of visitors vs socio-economic benefits to the destination and/or green credentials.
An entrepreneur (or a small group of entrepreneurs) who has shown excellence in entrepreneurship in Africa’s travel, tourism, hospitality and/or aviation industry.
The most influential media and/or marketing contribution to changing the image of Africa.
Accommodation facility with best world class facilities, quality standards, service excellence provided to guests and sustainable practices (i.e. green credentials, decent employment practices, staff development opportunities) in Africa. Small operations are highly encouraged to participate.
The most inspiring and influential leading woman who has and continue to make and outstanding contribution to changing the course of tourism development in Africa.
Tourism transport organization providing the highest quality standard of service to travelers and has sustainability environmental credentials. This includes the most reliable and efficient transportation companies serving all destination in Africa including remote tourism destinations in Africa.
Destination, business, third sector organization or policy that has made an outstanding contribution to conservation/ environmental protection and community development.
This will be offered to an individual who has made exceptional lifetime contribution in creating positive change in relation to “Destination Africa” beyond the African continent.
We are looking for tech-driven solutions, sustainable hospitality concepts, and heritage-focused startups that will redefine how travellers experience the “Great North.” Whether your project is at the prototype stage or is already an active SMME, we want to see how you are solving the unique challenges of the Limpopo tourism landscape.
Why Apply?
Key Submission Requirements:
For more information on the continental program, judging criteria, and past winners, please visit:
Deadline for Submissions: 15 June 2026
Challenge Opens: 20 April 2026
Closing Date: 15 June 2026
Announcement of the top 5: 15 July 2026
Pitch Battle: 2 September 2026
Top 5 Announced: 4 September 2026 at the Africa Tourism Leadership Awards
Winners Revealed: Africa Tourism Leadership Awards 2026