THEME:
Redefining the growth trajectory of intra-Africa travel and tourism through thought leadership.
| 2 SEPTEMBER 2026 DAY 1 — TRAINING AND TRADING DAY |
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| Time | Programme Schedule | Host Presenters |
| 09h00 – 13h00 |
VENUE: MEROPA CASINO AND ENTERTAINMENT WORLD Masterclasses: MICE, Tourism and Hospitality
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Presented by:
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| 13h00 – 14h00 | Networking Lunch | Limpopo Tourism Agency and Africa Tourism Partners |
| 14h00 – 16h00 | B2B Speed Marketing Sessions |
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| 19h00 – 21h00 | B2B NETWORKING SESSION — Speakers, Investors, Hosted Buyers, Exhibitors, Partners and Media Only | Limpopo Tourism Agency |
| 09h00 – 16h00 |
PAN-AFRICAN HOSPITALITY & TOURISM INVESTMENT CEOS & EXECUTIVES’ INVESTMENT ROUNDTABLE VENUE: PARK INN BY RADISSON, POLOKWANE CITY |
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| 19h00 – 21h00: BUSINESS NETWORKING COCKTAIL — MEROPA CASINO AND ENTERTAINMENT WORLD | ||
| Time | Description | Speakers |
| 08h00 – 09h00 |
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| 09h00 – 09h30 |
OPENING SESSION Introduction and Welcome Message Keynote Address |
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| SESSION 1 | ||
| 09h30 – 11h30 |
Meetings Incentives Conferences and Exhibitions (MICE) Masterclass – The Experts’ Insights Topic: Demonstrating the economic significance and value of the global MICE industry for scalable tourism and hospitality enterprises – Africa and Non-African perspectives |
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| 11h30 – 11h45: Refreshment and Networking Break | ||
| SESSION 2 | ||
| 11h45 – 13h00 |
Masterclass by Tourism Grading Council of South Africa Topic: Why Get Graded – The significance of star grading, basic quality verification, and quality assurance in African tourism accommodation and facilities VENUE: MEROPA CASINO AND ENTERTAINMENT WORLD |
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| 13h00 – 14h00 | Networking lunch and Visual Inserts | Limpopo Tourism Agency and Africa Tourism Partners |
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CLOSED SESSION — INTRA-AFRICA TOURISM AND HOSPITALITY INVESTMENT ROUNDTABLE & DIALOGUE (BY INVITATION ONLY) VENUE: PARK INN BY RADISSON, POLOKWANE CITY 9h00 – 16h00 |
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| 09h00 – 11h30 |
Investing in Africa’s Tourism and Hospitality: Redefining Africa’s Investment Trajectory This closed session brings together key project promoters, tourism investment advisory firms, funders and investors to explore capital raising, financing mechanisms, and investment readiness in Africa’s tourism sector. Expected outcomes include strengthened investor-developer linkages, clearer financing pathways, advocacy for the inclusion of tourism investment and actionable insights for structuring bankable tourism projects. Market Intelligence Talk: Global Travel Data Trends and Insights: A catalyst for attracting investors to hotel and tourism infrastructure in Africa. Understanding IDC’s Hospitality and Tourism Investment and Funding Opportunities in Africa and Rest of Africa “Investable” Limpopo – Insights into Key Hospitality and Tourism Investment Opportunities in Limpopo Province, South Africa |
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| 11h30 – 11h45: Coffee Break | ||
| 11h45 – 13h00 |
Unlocking Tourism & Hospitality-Led Investment Opportunities in Africa through SEZs This session explores successful Special Economic Zone models from across Africa and the lessons they offer for strengthening tourism-led investment, infrastructure development, and regional competitiveness in Limpopo. Through expert insights and practical case studies, the discussion will examine how tourism can be strategically integrated into SEZ planning to unlock investment opportunities, enhance destination development, and accelerate sustainable economic growth. Global and African Best Practice in SEZ Investment: Lessons for Special Tourism Economic Zones in Africa. Unpacking Tourism Investment Opportunities: The case of Limpopo Province’s Special Economic Zones. |
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| 13h00 – 14h00: Networking Lunch | ||
| SESSION 3 | ||
| 14h00 – 15h30 |
The Business of Tourism and Conservation – Leveraging Biodiversity and Conservation for Sustainable Tourism Investment Growth This session examines how biodiversity, wildlife conservation, and Transfrontier conservation areas can drive sustainable tourism development, community impact, and destination competitiveness. Using Limpopo as a case study, the discussion will highlight opportunities in eco-tourism, conservation partnerships, and nature-based tourism investment. |
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14h00 – 16h00: AFRICA CONNECTS™ B2B OPEN SESSION LTA AND ATPSA/AFCFTA DESTINATION B2B SESSION This interactive session showcases African destinations while facilitating direct business engagements. Expected outcomes include new partnerships, destination marketing exposure, and increased intra-African trade connections. |
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| 19h00 – 21h00: B2B NETWORKING COCKTAIL SESSION — MEROPA CASINO AND ENTERTAINMENT, POLOKWANE CITY | ||
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OPENING CEREMONY & PLENARY SESSIONS — FOR ALL REGISTERED DELEGATES THURSDAY, 3 SEPTEMBER 2026 VENUE: MEROPA CASINO & ENTERTAINMENT WORLD, POLOKWANE CITY PROGRAMME DIRECTOR: NALEDI MOLEO – News Anchor, ENCA & International Media Personality |
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| TIME | TOPICS | FACULTY |
| 08h00 – 09h00 | Registration and Accreditation of Participants | |
| 09h00 – 09h05 | Introductions and Visual Inserts | |
| 09h05 – 09h10 | National Anthem | Africa Anthem |
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| 09h10 – 09h55 |
Welcome Messages
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| 09h55 – 10h10 | Cultural Performance | TBC |
| 10h10 – 10h15 | Remarks by MEC and Introduction of the Premier of Limpopo |
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| 10h15 – 10h20 | Keynote by UN Tourism — The Power Talk |
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| 10h20 – 10h30 | Message by Guest of Honour and Official Opening |
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| 10h30 – 11h00 |
Scene Setting Utilizing Big Data as a Strategic Asset to Enhance Tourism Demand. |
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| 10h45 – 11h00: PHOTO SESSION & TOUR OF SUSTAINABILITY & EXHIBITION VILLAGE BY GUEST OF HONOUR | ||
| COFFEE BREAK AND VISUAL INSERTS — 11h00 – 11h15 | ||
| SESSION 1 — MINISTERIAL & EXECUTIVES INSIGHTS INTO REGIONAL OUTLOOK AND GLOBAL DYNAMICS | ||
| 11h30 – 13h00 |
Ministerial and Executives Insights into Regional Outlook and Global Dynamics AfCFTA Forum on Tourism, Creatives and Cultural Industries: Key trends influencing Africa’s tourism and creative sectors within the African Continental Free Trade Area (AfCFTA) framework. This session examines significant trends influencing Africa’s tourism and creative sectors within the African Continental Free Trade Area (AfCFTA) framework. It evaluates how entrepreneurs and industry leaders can utilize culture, heritage, and creative industries to generate commercial value from the expansion of intra-African travel, trade, and markets. Attendees will gain strategies to enhance the competitiveness of their businesses and organizations, as well as to advance regional trade and collaboration. |
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| 13h00 – 14h00 | NETWORK LUNCH — VISUAL INSERTS | |
| SESSION 2 — REINVENTING THOUGHT-LEADERSHIP | ||
| 14h00 – 15h00 |
Reinventing Thought-Leadership: Rooted in Heritage, Culture and Creative Industries — AfCFTA Perspective Understanding how tourism businesses and brands can leverage Africa’s soft power to shape strategy, destination brand identity, and market influence. This session explores how heritage, culture, festivals, music, fashion and creative industries can be commercialised and positioned as strategic tourism assets to strengthen destination identity, drive tourism demand, and unlock new economic opportunities. The discussion will highlight how African destinations can leverage their cultural soft power to enhance competitiveness, attract investment, and grow sustainable tourism and creative economies. |
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| SESSION 3 — BUSINESS LEADERS’ DIALOGUE | ||
| 15h00 – 16h00 |
Business Leaders’ Dialogue Rethinking Policy for Air Access growth & Aviation protectionism: Air access and Aviation reforms to boost MICE growth and address missed aviation policy opportunities limiting Africa’s tourism potential. This session explores key reforms to improve air access across Africa, enhance travel facilitation, and unlock tourism and business travel (MICE) opportunities. It also examines the impact of aviation protectionism on connectivity and tourism growth, highlighting missed policy opportunities and pathways for more inclusive and sustainable sector development. Status on Aviation in African-Indian Ocean (AFI) Region – Opportunities and potential traffic/tourism stimuli. |
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| SESSION 4 — AI & TECHNOLOGY | ||
| 16h00 – 16h45 |
Fire Chat Real-time datasets: A significant opportunity for actionable pricing, targeting, and operational strategies for DMOs, investors and tourism accommodation owners. AI & The Exponential Shift: The strategic imperatives of technological acceleration in shaping the growth trajectory of tourism businesses and destination arrivals. This session explores how AI and emerging technologies are transforming tourism businesses and destination competitiveness. It will highlight the strategic imperatives of technological acceleration in shaping the growth trajectory of tourism businesses and destination arrivals. |
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| SESSION 5 — SYNTHESIS & CLOSE | ||
| 16h45 – 17h00 | Synthesis of the Day and End of Day |
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| 19h00 – 22h00 | OFFICIAL WELCOME COCKTAIL — THE LIMPOPO EXPERIENCE & AFRICAN CULTURAL NIGHT Presented by Polokwane City, Limpopo — Venue: Polokwane Stadium |
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INDUSTRY DEEP DIVES & CLOSING FRIDAY, 4 SEPTEMBER 2026 VENUE: MEROPA CASINO & ENTERTAINMENT WORLD PROGRAMME DIRECTOR: NALEDI MOLEO – News Anchor, ENCA & International Media Personality |
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| TIME | TOPICS | FACULTY |
| 08h00 – 09h00 | Registration and Accreditation of Participants | |
| SESSION 1 — PUBLIC-PRIVATE COLLABORATION | ||
| 09h00 – 09h45 |
Collaborative Leadership Insights Public-Private-Community (PPCPs) Collaboration and Emerging Tourism Markets: A legacy for leadership in addressing industry challenges and unlocking opportunities. This session explores how strengthened public-private-community partnerships can address industry challenges while unlocking new growth opportunities. It will examine the rise of emerging tourism markets and strategies to reduce reliance on traditional source markets, driving year-round demand, diversification, and resilience in the sector. |
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| SESSION 2 — SUSTAINABLE CONSERVATION | ||
| 09h45 – 10h30 |
Thought-Leadership Conversation Sustainable Conservation and Wildlife Management: Strategic assets to unlocking the real value of Africa’s tourism future through sustainability and social impact. This session highlights the role of sustainable conservation and wildlife management as key drivers of Africa’s tourism value – with Limpopo and SANParks as case studies. It will explore how aligning environmental protection with social impact can unlock long-term growth and resilience in the sector. |
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| COFFEE BREAK AND VISUAL INSERTS — 10h30 – 10h45 | ||
| SESSION 3 — INCLUSIVITY, DIVERSITY & ACCOMMODATION | ||
| 10h45 – 11h30 |
Mainstreaming Inclusivity and Diversity: A Purpose-Driven Approach to enhancing the profitability of African tourism and hospitality businesses in local municipalities. This session explores how inclusive and diverse business models can improve competitiveness, profitability, and sustainable growth within Africa’s tourism and hospitality sector. The discussion will focus on strengthening the participation of youth, women, local enterprises, and municipalities across the tourism value chain while promoting greater economic inclusion and business resilience. |
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| 11h30 – 12h15 |
Traditional Tourism Accommodation and Short-Term Rentals Tourism business opportunity for local hospitality and local community tourism investors. |
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| 12h15 – 13h15 | NETWORKING LUNCH AND VISUAL INSERTS | |
| SESSION 4 — YOUTH & WOMEN EMPOWERMENT | ||
| 13h15 – 14h00 |
Accelerating Youth and Women Empowerment: Best practices for advancing financial inclusion of youth and women in travel, tourism, and hospitality through targeted enterprise development support. This session examines strategies to promote financial inclusion and enterprise development for youth- and women-led businesses in tourism, travel, hospitality and economic participation across the tourism value chain, emphasizing their role as key drivers of sector growth. |
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| SESSION 5 — CRISIS, RESILIENCE & ROUTE DEVELOPMENT | ||
| 14h00 – 14h45 |
Crisis and Resilience Preparedness: Developing a crisis-ready tourism and hospitality sector in Africa to improve responsiveness and facilitate rapid recovery. This session focuses on building a crisis-ready (climate change, geo-political tensions, wars and health pandemics) tourism sector by strengthening preparedness, response and recovery strategies to support long-term resilience, with practical lessons from African and global examples. |
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| 14h45 – 15h30 |
Optimising Tourism Route Development: A structured approach to addressing the effects of changing global tourism demand in Africa. This session examines structured strategies and the importance of route development to diversify tourism offerings, reduce the impact of shifting global demand, and support destination branding and marketing. |
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| SESSION 6 — SYNTHESIS & ROADMAP | ||
| 15h30 – 15h45 | Synthesis of the Day & Roadmap for 2027 |
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| 19h00 – 22h00 | OFFICIAL AWARDS & CLOSING GALA DINNER ‘Recognising Leadership, Excellence and Inspiration in Africa’s Travel & Tourism’ Venue: Meropa Casino and Entertainment World |
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