about ATLF

the strategic intent


To provide a permanent platform for innovative leadership dialogue to drive sustainable growth in Africa’s tourism economy.


Promote sustainable growth in Africa and intra-Africa travel through innovative leadership, dialogue and collaboration.

The Rationale:

  • To provide a Pan-African event, ATLF and awards is used by tourism industry leaders as a platform for advocacy learning, sharing of experiences and knowledge, and ultimately devising firm implementable actions to stimulate intra-Africa travel growth and development.
  • It is a gathering of industry thought leaders that aims to advance entrepreneurship, women and youth empowerment and recognize industry changemakers through the Africa tourism leadership awards.
  • ATLF is the only single voice, unified and advocacy platform for Africa’s tourism leaders to put a spotlight on its tourism economy.