Vision:

To provide a permanent platform for innovative leadership dialogue to drive sustainable growth in Africa’s tourism economy.

Mission:

Promote sustainable growth in Africa and intra-Africa travel through innovative leadership, dialogue and collaboration.

The Rationale:

• To provide a Pan-African event, ATLF and awards is used by tourism industry leaders as a platform for advocacy learning, sharing of experiences and knowledge, and ultimately devising firm implementable actions to stimulate intra-Africa travel growth and development.
• It is a gathering of industry thought leaders that aims to advance entrepreneurship, women and youth empowerment and recognise industry changemakers through the Africa tourism leadership awards.
• ATLF is the only single voice, unified and advocacy platform for Africa’s tourism leaders to put a spotlight on its tourism economy.