BUSINESS EXCHANGE & TRAINING DAY TUESDAY, 3 SEPTEMBER 2024 B2B & B2G NETWORKING SESSION ATLF connects with high-level African government delegations including Heads of State, senior African officials, and private sector leaders. Elevate your personal and organizational brand, discover new business partners, new investment opportunities, and expand your network across the continent. This offers bespoke intra-Africa travel and tourism opportunity for marketing, sales, business development and networking in a professional and personalised setting for suppliers (accommodation and service providers) to DO BUSINESS with travel trade (DMCs, tour operators, online travel agents (OTAs) in a structured and business environment. Venue: Exhibition Hall | |||
| TIME | TOPICS | FACULTY | |
| 09h00 – 11h00 | Intra-Africa Destination Showcase, Speed Marketing & Exhibition Facilitated by Africa Tourism Private Sector Alliance Participants: Hosted Buyers, Hosted Media, Tour Operators, Hotels and Accommodation Facilities, Conference Venues, and all industry stakeholders.
| Buyers, Sellers and Stakeholders | |
| 09h00 – 12h00 | Speed Marketing: Travel Trade 1-on-1 Business-to-Business Meetings Participants: All Members of Africa Tourism Private Sector Alliance, hosted buyers, Associations, Botswana travel trade and all industry stakeholders. Programme Director: Devota Mdachi – Co-chairperson, Africa Tourism Leadership Awards & Head, Marketing and Communications Unit, National College of Tourism, Tanzania | All Delegates | |
ENTREPRENEURIAL TRAINING AND COACHING Venue: Grand Palm Hotel | |||
| TIME | TOPICS | FACULTY | |
| 09h20 – 10h00 | Introduction, Welcome Messages & Key Message | Programme Director:
Faculty:
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| 10h00 – 11h00 | The Fundamentals of Entrepreneurs Learning about critical steps of changing ideas into commercial opportunities and creating values. |
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| REFRESHMENT BREAK & NETWORKING — 11h00 – 11h15 | |||
| 11h15 – 12h15 | MICE (Meetings, Incentives, Conferences and Exhibition) An innovative pathways youth entrepreneurship in tourism |
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| 12h15 – 13h00 | Understanding the AfCFTA Protocol on Trade in Services Opportunities in the Single African Tourism Market |
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| 13h00 – 14h00 | NETWORKING LUNCH | ||
| 14h00 – 16h30 | Entrepreneurship Masterclass Topic 1: Importance of business events to tourist destinations Topic 2: An overview of strategic business event management Topic 3: An overview of business event management |
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| Evening | EVENING AT LEISURE | ||
OFFICIAL OPENING PROGRAMME – MORNING SESSION WEDNESDAY, 4 SEPTEMBER 2024 DIRECTOR OF CEREMONY: MS. GAONA DINTWE | |||
| TIME | TOPICS | FACULTY | |
| 08h00 – 08h40 | Arrival of Guests | Entertainment by SKITI KABOMO – Thumbnail Piano | |
| 08h40 | KTM Choir Take to Stage | ||
| 08h55 | Arrival of His Honour Mr Slumber Tsogwane, The Acting President of the Republic of Botswana | ||
| 08h59 | Singing of The National Anthem | Led by KTM Choir | |
| 09h00 | Prayer | Rev. P. Mapitse | |
| 09h03 | Entertainment by KTM Choir | ||
| 09h05 – 09h10 | Introduction of Dignitaries | Ms. Sebokwana Dikgope | |
| 09h10 – 09h15 | Welcome Remarks | Hon. Naniki Makwinja — Acting Minister of Environment & Tourism | |
| 09h15 – 09h20 | Message by AfCFTA Secretariat | H.E Wamkele Mene — Secretary General of the AfCFTA Secretariat | |
| 09h20 – 09h25 | Message by UN Tourism | Elcia Grandcourt — Director, Africa Department, UN Tourism | |
| 09h25 – 09h30 | Message by UN Tourism Secretary General | H.E Zurab Pololikashvili – Secretary General, UN Tourism, Spain | |
| 09h30 – 09h35 | Entertainment by Mabutswapele Cultural Dance Troupe | ||
| 09h45 – 10h00 | Official Opening | His Honour Mr Slumber Tsogwane – The Acting President of the Republic of Botswana | |
| 10h00 – 10h05 | Vote of Thanks | Kwakye Donkor – Chief Executive Officer, Africa Tourism Partners, South Africa UNESCO — Botswana Destination Video His Honour Mr Slumber Tsogwane and Dignitaries – Photo Shoot | |
AFCFTA FORUM ON TOURISM, CREATIVES, AND CULTURAL INDUSTRIES WEDNESDAY, 4 SEPTEMBER 2024 OFFICIAL OPENING | |||
| TIME | TOPICS | FACULTY | |
| 09h00 – 10h00 | Opening Remarks Programme Director: | Participants:
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| 10h00 – 11h00 | Session 1 High-level panel on accelerating the implementation of the AfCFTA through the Tourism, Creatives and Cultural Industries Scene Setting – AfCFTA Secretariat Dialogue, Questions and Answers Moderator: Emily Mburu-Ndoria – Director, Directorate of Trade in Services, Investment, Intellectual Property and Digital Trade, AfCFTA Secretariat | Participants:
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| 11h00 – 11h15 | Session 2 Africa Tourism Private Sector Alliance (ATPSA) Progress Report and Plan of Action by Africa Continental Tourism Private Sector Opening: Cultural Dance and Performance | ||
| NETWORKING BREAK — 11h15 – 11h30 | |||
| 11h30 – 13h30 | Session 3 The Pan African Tourism Fund The Big Re-think on Africa Tourism Investment for Tourism Infrastructure and Accommodation Scene Setter: Afrexim Bank Dialogue, Questions and Answers Moderator: Nils Heckscher – Managing Director, Head of Africa | Speakers:
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| 13h30 – 14h30 | NETWORKING LUNCH | ||
| 14h30 – 15h30 | Session 4 The Balancing Act Leveraging Africa’s Creative, Cultural Industries and Tourism Attractions as its Competitive Strength Dialogue, Questions and Answers Moderator: Elcia Grandcourt – Director, Africa Department, UN Tourism | Participants:
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| 15h30 – 16h30 | Session 5 Hardtalk Actualising AfCFTA Protocols to Unlocking Travel and Tourism Business Growth Opportunities for Small and Medium Enterprises Dialogue, Questions and Answers Moderator: Lee-Anne Bac – Director, BDO, South Africa | Participants:
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| 16h30 – 17h30 | Session 6 Wrap-up and Closing Remarks AfCFTA Secretariat | ||
| Evening | B2B NETWORKING COCKTAIL AT HILTON HOTEL | ||
AFCFTA FORUM ON TOURISM, CREATIVES, AND CULTURAL INDUSTRIES THURSDAY, 5 SEPTEMBER 2024 | |||
| TIME | TOPICS | FACULTY | |
| 08h00 – 08h50 | Registration and Networking Session | ||
| 09h00 – 09h05 | Introduction | Programme Director | |
AFRICA’S TRAVEL, TOURISM AND AVIATION CEOs & EXECUTIVES FORUM | |||
| 09h05 – 10h00 | Session 1 Hard Talk The State of Africa’s Visa Openness and its Impact on Destination Africa 2030 Dialogue, Questions and Answers Moderator: Tshifhiwa Tshivhengwa – CEO, Tourism Business Council of South Africa | Participants:
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| 10h00 – 11h00 | Session 2 Beyond the Pitch What hotel and hospitality investors and financiers would like to know? Dialogue, Questions and Answers Moderator: Robyn Williams – Valor Hospitality, Head of Strategy | Participants:
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| REFRESHMENT BREAK & DESTINATION BOTSWANA SHOWCASE — 11h00 – 11h15 | |||
| 11h15 – 12h15 | Session 3 Digital Disruption in Tourist Accommodation Understanding the convergence between Short-term Rentals, traditional tourist accommodation, and co-living spaces Dialogue, Questions and Answers Moderator: Anthony Sefako – Chief Operations Officer, Botswana Investment and Trade Centre | Participants:
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| 12h15 – 13h00 | Session 4 Africa Tourist Experience 2030 The value of Conservation and Heritage conservation as big tourism demand generators and employment creators Dialogue, Questions and Answers Moderator: Olayinka Bandele – Chief/Senior Economist, Inclusive Industrialisation Section, UNECA, Subregional Office for Eastern Africa | Participants:
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| 13h00 – 14h00 | NETWORKING LUNCH & PARTNERS VISUAL INSERT | ||
| 14h00 – 15h00 | Session 5 Sports Tourism A prescription for healthier product and tourism experience diversification in Africa’s tourism sector Dialogue, Questions and Answers Moderator: Natalia Rosa – CEO, Big Ambitions and Project Lead, SADC Business Council Tourism Alliance, South Africa | Participants:
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| 15h00 – 16h00 | Session 6 Blue Economy An underexplored tourism product diversification and growth opportunity for African destinations Dialogue, Questions and Answers Moderator: Neliswa Nkani – Hub Head: Meisea, South African Tourism | Participants:
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| 16h00 – 17h00 | Session 7 Insightful Presentation & Fireside Chat AI Driven Futures in Tourism Strengthening Africa’s Tourism Future as a key economic driver through Artificial Intelligence (AI) Dialogue, Questions and Answers Interviewer: Francis Doku – Chief Operating Officer, Plugin Digital, Ghana | Participants:
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| 17h00 – 17h15 | Key Outcomes and Synthesis of the Day | Prof. Nellie Swart – Certified Meeting Professional® (CMP) & Associate Professor, University of South Africa | |
BOTSWANA CULTURAL NIGHT | |||
| 17h30 – 17h40 | Welcome Message & Botswana Showcase | ||
| 17h40 – 17h50 | Message by HATAB | ||
| 17h50 – 18h00 | Keynote Message | ||
| 18h00 – 20h00 | NETWORKING COCKTAIL — HOSTED BY BTO & PARTNERS | ||
AFRICA TOURISM LEADERSHIP FORUM FRIDAY, 6 SEPTEMBER 2024 | |||
| TIME | TOPICS | FACULTY | |
| 09h00 – 09h05 | Introduction | Programme Director | |
| 09h05 – 09h10 | Message from Business Botswana | Business Botswana | |
| 09h10 – 09h15 | Keynote Message Harnessing innovation, education and investment opportunities to improve tourism competitiveness in Africa | Natalia Bayona – Executive Director, UN Tourism, Spain | |
| 09h15 – 09h30 | Creating a Balance Between Africa Tourism Accommodation, Heritage and Culture | Kamil Abdul-Karrim – Managing Director, PAM GOLDING Tourism & Hospitality Consulting (Pty) Ltd, South Africa | |
| 09h30 – 09h45 | Action Leadership Pursuing Associations Meetings as a catalyst for MICE tourism development in Africa | Senthil Gopinath – CEO, ICCA, Netherlands | |
| 09h45 – 10h45 | Session 1 Ministerial & Executives Dialogue Hard Talk Implement result-oriented and practical measures for reducing cost of intra-Africa travel and connectivity Dialogue, Questions and Answers Moderator: Aaron Munetsi – CEO, Airlines Association of Southern Africa (AASA) | Participants:
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| 10h45 – 11h45 | Session 2 People, Planet and Prosperity Retooling the basics of tourism accommodation sustainability for increased occupancy and revenue Dialogue, Questions and Answers Moderator: Dr Aloyce Nzuki – Executive Director, Touchwood Consulting Ltd, Tanzania | Participants:
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| REFRESHMENT & NETWORKING — 11h45 – 12h00 | Destination Botswana Showcase & Partners’ Visual Inserts | |||
| 12h00 – 13h00 | Session 3 Think Tank on Resolving Skills Deficiencies The case of Pan-African Tourism and Hospitality School of Excellence Dialogue, Questions and Answers Moderator: Emily Mburu-Ndoria – Director, Directorate of Trade in Services, Investment, Intellectual Property and Digital Trade, AfCFTA Secretariat | Participants:
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| 13h00 – 13h15 | Session 4 Key Outcomes and Synthesis of the Day |
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| 13h30 – 14h30 | LUNCH & DESTINATION BOTSWANA SHOWCASE: INTER-CULTURAL & GASTRONOMIC EXPERIENCE | ||
| 15h00 – 18h00 | Gaborone City Tour | Botswana Tourism Organisation | |
AFRICA TOURISM LEADERSHIP AWARDS & GALA DINNER | |||
| TIME | TOPICS | FACULTY | |
| 19h00 – 19h05 | Welcome & Introduction | Programme Director | |
| 19h05 – 19h15 | Message | Joe Motse – Board Chairperson, HATAB | |
| 19h15 – 19h30 | Keynote Message | Hon. Dumezweni Mthimkhulu – Minister of Environment, Natural Resources Conservation and Tourism, Botswana | |
| 19h00 – 20h00 | Africa Tourism Leadership Awards Ceremony Introduction of the Awards – Africa Youth in Tourism Innovative Challenge Top 3 |
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| 20h00 onwards | GALA DINNER & AFRICA TOURISM LEADERSHIP AWARDS CELEBRATION | ||